Written by Luca Gianneramo Reading time:

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What's new for iOS14: how will it impact social advertising?  minutes For iOS users who have updated their device to the latest version of Apple's software , nothing has visibly changed beyond the new features of the iOS14 operating system . The real news – and grain – lies with advertisers, since it will not be possible to collect certain data without explicit consent from the user. Let's understand more! “The future is private” In the second decade of the century, privacy has become the watchword guiding the actions of tech corporate giants and beyond. Users - therefore ourselves - have become more sensitive to the topic because it concerns the most intimate sphere of our daily behaviors.

So much so that Apple itself presented the Privacy claim when launching the Mortgage Brokers Email List new iPhone. That's iPhone . In short, they care about our privacy especially after global scandals such as Facebook 's Cabridge Analytica - and we took the title of the paragraph from a presentation by Zuckerberg. Tracking restrictions with iOS14 Apple wants to make ad tracking an option on mobile devices, turning it off by default for the user. This means that he himself will have to express consent through the settings. The news had already been reported months ago by Facebook , with indications on how to prepare for the changes. Facebook, which together with Google is among the major advertising players on the internet, reports the possible - or rather, probable - negative impact on advertisers' business .




The major limitations introduced for Facebook Ads concern: the maximum number of campaigns for iOS14 that can be connected to an app at the same time (which becomes 9, still a significant number); the maximum number of events that a Pixel can track on each domain (which becomes 8); the impossibility of carrying out coverage and frequency campaigns for iOS14 (only purchase for auctions will remain available);. According to Zuckerberg's platform, this behavior by Apple threatens the companies' ability to grow and promote . For the social network, the impact of the restriction eliminates the possibility of customizing advertising, with the effect of reducing revenues by at least 50%. Conclusion We cannot judge how genuine Facebook's stance is in defense of the advertising business of small and medium-sized businesses . It is undoubtedly ambiguous if we consider that this Apple update can put at risk a part of the Menlo Park company's income statement . On the other hand, Apple's choice to limit tracking options so drastically cannot appear genuine either, since this "sudden" interest in the privacy of its users is a clear marketing move on the part of a company which, like others, owns and manages the data of hundreds of millions of people.