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The likelihood that people will be actually searching for the related keyword Ask yourself: Do these keywords have a healthy amount of volume per month? If MSV is high, is it realistic for my domain to rank with the content I currently have or plan on making? If MSV is low, does it make sense to target keywords with low search interest? If MSV is low but extremely relevant to your domain, does it make sense to still target this keyword in order to increase likelihood for conversion? Authority: How Google views the credibility of your domain to speak on industry topics Ask yourself: For the keywords I am targeting, does my domain provide enough content to be seen as a thought leader within my space?
Does my content provide enough information to fully answer consumer questions? For the keywords I am targeting, does it make sense for my domain to compete with what is currently in the SERPs? Improve Keyword Rank by Integrating So you have your refined Frist Database list of keywords, now what? A quick place to start is to identify pages where the keywords are relevant. After identifying pages on your domain that already exist, start plugging in your target keywords into your headers and metadata keeping keyword relevancy as your north star. Read more on keyword rank checkers Optimize Headers for SEO Add relevant keywords into applicable headers Optimize headers to capture identified
Featured Snippets Keep headers consistent with formatting Make them short and snappy for an engaged user experience Optimize Metadata for SEO Include keywords in the meta title meta description Keep in mind that it is best to keep meta titles characters or less spaces included and keep meta descriptions to characters or less spaces included. A quick way to check if your metadata is optimized is by plugging them into a Snippet Optimizer tool. pasted image Optimize Page Copy for SEO Integrate target keywords into the on-page copy to increase topic relevancy and improve organic rank Only include keywords that would be placed naturally within the copy to ensure an excellent user experience without keyword stuffing!
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