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Jarosław Walkowicz 15/02/2017 How to increase conversion on a car dealer's website? the website Reports, surveys, analyses Millward Brown in the report "AUTOwybory Polaków" shows what are the most important factors that guide us when choosing a car and where and how we look for information about the brand, manufacturer and seller. According to statistics, 42% of buyers choose cars that are economical to use and maintain, the second criterion is price. 29% of respondents decide to make a purchase based on this factor. The next places were taken by issues such as: car brand (indicated by 25% of people), vehicle appearance (20% of buyers), and car size (important to 18%).
Those interested in the secondary market take into account the age (16%) and mileage Job Function Email Database of the car (12.5%). In the same report we find further, very important information for our business. As many as 63% of people who buy a car obtain information about it from the Internet . The sources of knowledge are generally Internet forums, automotive portals and manufacturer's company websites. Knowledge about the use of the vehicle and its operation is important for customers and future users. A particularly large number of people, as many as 44%, browse thematic forums, and portals about cars are a source of knowledge for 28%.
Women are more often guided by the opinion of their loved ones, 38% of surveyed women do so, while men prefer to use the automotive press. One more important, interesting statistic concerns the purchase of used and new cars. When buying a used vehicle, we use the knowledge of family or portals, and in the case of new cars, we also rely on the knowledge of dealers. Knowing trends and consumer behavior makes it much easier for us to adjust the content on the website, increase conversions and improve the quality of customer service. However, before we start, it is worth noting one very important thing.
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发表于 2024-3-13 11:20:14