this means that you should review the content shared

pxrabbyxxx62@gm

On the contrary, if you notice a drop in the number of your community,  on your account, which does not meet expectations. The larger your community, the more potential prospects you bring together to demonstrate your expertise on a daily basis. Your presence on professional social networks therefore fits perfectly into the logic of traffic generation and a quest for qualified leads. It is therefore very interesting to grow your community with a view to social selling , especially if you involve your salespeople in this process.


The engagement rate Engagement rate is the Chinese Malaysia Phone Number List number of people who like, comment, or share your content compared to your total community. Once again, the higher the engagement rate, the more your content is interesting and encourages sharing. However, a community that shares little does not necessarily mean that it is not interested in the content you offer, the sector of activity can play into this metric. Define your acquisition costs Tracking different KPIs is useful for adapting your strategy over time.



Despite everything, if there is one that is essential and that every company should know and above all measure, it is the cost of acquiring a customer . It's about knowing how much you can afford to spend on marketing (and therefore inbound marketing) to acquire a new customer while still covering your costs. To calculate the customer acquisition cost (or CAC), simply add up all the investments made and divide it by the total number of customers acquired.