2022 guide to posting on social media

nutrakikko@gufu

According to a study conducted by Hootsuite and the We Are Social agency , in 2021, there were almost 4.62 billion users on social networks, which corresponds to an increase of 18% compared to the year. former. Social networks therefore appear to be a good way to reach consumers. Social media helps drive traffic to a website and increase sales. To achieve good results and see profits, businesses must not only be present on social networks. They must adopt an effective strategy. Social networks: publishing guide Find out how to use social networks for businesses in 2022. Which ones to choose? When should you publish? What content creates engagement? Source: ECN (ECommerce Nation) Determine relevant social networks Businesses have a choice when it comes to social media! It is not necessarily necessary to be present on all social networks.

To be effective, it is better to be active on only a few social networks, rather than being present on all of them and being inactive on some. Facebook: “the leading social network in France” Facebook allows you to build a community by highlighting general information Bosnia and Herzegovina Mobile Number List about company life. 40 million visitors per month in France Average age of users: 25-49 years old Note that in 2020, the average age was 25-34 years old. Instagram: “the social network to develop mobile commerce” Instagram is the ideal social network to highlight the company's activity and make its products known. The company must have attractive visuals to promote their products.



22 million monthly active users in France (+5 million since 2020!) Average age of users: 16-25 years old (in 2020, the average maximum age was 33 years old) Twitter: “the microblogging social network” Twitter is the ideal social network for monitoring and controlling your online reputation. It allows you to share short and concise content (limited number of characters) to show your expertise. 12.8 million monthly active users in France (-4 million compared to 2020) Average age of users: between 25 and 34 years old Unlike other networks, the distribution by gender is less homogeneous. 40% women versus 60% men! Interestingly, in 2020, the average age was between 35 and 65 years old. LinkedIn: “the social network dedicated to B2B” LinkedIn is a professional social network.