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In July, we launched a social media campaign for Fete-Up, a healthy takeaway inspired by Singapore to build brand awareness and promote food culture in the fast-paced city. Fete Up aims to provide healthy, balanced meals that are delicious and affordable, available in-store or via delivery. The restaurant targets office workers and health-conscious individuals who find it difficult to find time to prepare balanced meals at home. Based on the brand vision and target audience,
we adopted “Right food, right now” as the core campaign concept—enjoy healthy food delivered to Rwanda Email List your doorstep. key objectives: 1. Increase brand awareness 2. Promote healthy eating culture 3. Boost in-store sales 4. Drive online sales and website traffic We believe that high-quality content is informative, relevant and shareable and operable. With this in mind, we came up with four core pillars: 1. Fetebox Unboxing: Promote the menu by showcasing nutritional content 2. Health Tips: Provide a wealth of health tips to raise awareness of a balanced diet 3. Eat well, live well Good: Engaging, shareable food quotes that express brand vision 4.
Deliver now: Practical information about how customers can order to drive sales Successful content marketing meets the needs of businesses and customers: Increases revenue and delivers relevant, engaging messages Information. It starts with industry-focused research and understanding of the company, product, and clearly defined target audience. Want to learn more about content marketing and its myriad rules and techniques? Talk to our experts to maximize the potential of your business.
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