Google has its own partner advertising networks

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The first type consists of a title, small text and a link to the product or service. In text-graphic advertising, the visual part plays an important role - most often it is a banner with a photo, animation or video. In turn, in terms of mechanics and place of display, we can talk about contextual advertising in search engines and in partner advertising networks (affiliate). Contextual advertising in search engines These ads appear in the SERP results when a user enters a query in the search bar. Advertising content appears above and below organic results at the end of the list. In addition to search engines, this type of contextual advertising works on some specialized websites with the so-called vertical search, where results for a query are generated only for a specific topic. These include, for example, websites for finding flights, accommodation or work, such as Booking, Pracuj.pl or SkyScenner.
Contextual advertising in affiliate networks In other words, thematic Whatsapp Number List contextual advertising allows you to go beyond search engines and display ads on websites that are part of a partner network of advertising systems. As a rule, on such resources, the user sees offers that correspond to the search history and the content of the sites he or she views. Let's say you've been browsing rings in online stores for the past few days. The search engine remembered your search queries and the websites you visited, and even if you didn't make a purchase, it started showing you ads for jewelry and jewelry stores on other sites. consisting of websites that have expressed their willingness to place advertising blocks on their websites. In such a case, not only the advertiser benefits, as he expands his audience and gets access to another advertising space, but also the website itself, which receives a specific commission. The system decides to display an ad on partner sites when: the user used a related query in a search engine; the topic of the website corresponds to the queries addressed by the advertiser (i.e. specific keywords were found in the texts on the website); the user has once visited the advertiser's website and the advertiser targets its ads using retargeting; the interests and age/gender/location of the recipient match the parameters set by the advertiser. Various forms of advertising in affiliate networks Contextual advertising in partner networks can take various forms - from vertical or horizontal blocks, through banners, to animations and videos.



The choice of format depends, of course, on your needs and financial possibilities, but always make sure that the ad design you prepare meets Google's size or formatting requirements. So what types of ads can you use in a contextual campaign? Display ads You can create your own image ads with or without animation and upload them to your Google Ads account. It must be a jpg, png or gif file up to 150 KB in size. Display ads can be created using AMP in Google Web Designer, making them load faster and are suitable for mobile devices. Responsive display ads They adapt to the ad slots of the websites where they will be displayed. This is the ad type used by default on the display network. Their creation is automated: just enter up to five titles and descriptions, upload up to 15 images (they can be downloaded from the free library) and logos, and the system will automatically generate an ad in the appropriate size. Lightboxes This is a display ad format that expands to full screen when clicked or hovered over. Payment is made if the user has completed one of these actions.