The effectiveness with which you address your audience

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The familiarity of the potential audience with your brand.
You can discover your competitors' ad placement by going to Traffic Analytics and using the Traffic Path Details report .

Select "Referrals" to find out which websites are sending traffic to your competitor. Sites that send a lot of traffic to your competitors can be a good place to place your ads.

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Step 4: Identify best practices and create an action plan
Now that you've completed your competitor analysis template, it's time to turn your observations into actionable insights.

You can approach this phase in many different ways, depending on Country Email List your needs. For example, a simple SWOT analysis might be sufficient if you need something simple and straightforward. If you prefer a more in-depth approach, you could use Porter's Five Forces Model .

Whatever your approach, be sure to keep these questions in mind:

What are my priorities?
What are my greatest strengths and weaknesses?
What does my audience want?



Which of my competitors' strategies seems to work best? Am I using it?
If you want to know more, check out our blog to discover  frameworks and tools for competitive analysis .

Last but not least, review your analysis regularly to update your findings . This way you can stay on top of trends and continue to beat the competition.

The complete competitor analysis checklist

referrals: your competitor probably has a strong backlink profile or places banner ads on other sites; probably has a strong digital PR activity and perhaps publishes content on other platforms;
research: your competitor focuses on technical on-page SEO and content optimization; you can analyze its content marketing and identify its best pages.