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Work, is that of gyms, which can acquire new leads and lower their costs thanks to artificial intelligence. When a gym increases contacts by thanks to artificial intelligence Cut costs by shaping your hips Orange theory Fitness reduced its cost per lead from and produced more high-quality leads in less than three months , all thanks to the integration of artificial intelligence. Orange theory began working with The Tombras Group last July to create a custom AI platform for media buying. Since launching this in December, the franchise has benefited greatly from its investment, even gaining very useful analytics on its audience.
Usually, it takes a lot of study and analysis to ascertain where the lead generation weak point exists,” said Kevin Keith, the Orangetheory brand manager. “Today's consumer behavior is constantly changing, as is the volume of digital behavior, which is so high that it is very web designs and development service difficult for a human to track it effectively and efficiently. With artificial intelligence, this is possible 365 days a year seamlessly, intensively studying the behavior of its customers in real time." Orangetheory is a brand that has grown to 600,000 members in nearly 1,000 gyms in 16 countries across the U.S. , Keith reports: “We open a location almost every day, so high-quality lead generation helps provide a strong member base quickly.
When we open a new one,” Keith said. “After opening, lead generation is important to sustain a high number of subscribers.” The new and ever-increasing contacts are revealing new audiences that the gym didn't know it could attract. For example, Orangetheory believed its primary target audience was women in their mid-30s with an annual income of. Her smaller target audience was 36-year-old men producing a similar income. However, in the last couple of months, Orangetheory has found it has more of a following among younger audiences, particularly women and men aged.
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发表于 2023-11-18 13:41:24