The scope of stages depends on the specifics of the business the number of business channels and other factors. Client actions and goals at each stage e commerceduring the analysis it is necessary to identify the factors that guide the client when collecting data and making decisions. It is necessary to identify the difficulties that he may encounter and the people influencing decision making. Understanding the client will help identify points of growth as well as satisfy his pain. Search for interaction channels at each stage the customer will encounter one or more channels.
As well as a large number of contact points online formats targeted and contextual advertising email newsletters blogs of opinion leaders others; offline formats calls outdoor advertising word of mouth communication with company representatives others. Determination of the emotional mobile app designs service component businesses need to identify the emotions that customers experience while solving current problems and achieving their goals. A person can be driven by fear or euphoria; a state of emotional peace cannot be ruled out. By identifying the emotional component you can understand the client’s logic and also influence the decision making process.
Finally a customer journey map is an effective tool for business that will help you understand potential buyers and direct their actions in the right direction. Customers’ wishes pains and fears will ensure correct communication and prevent negative interaction experiences and broken expectations. Drawing up a map is the first step towards comprehensive development; to achieve positive dynamics it is recommended that it be regularly adjusted and adjusted to the changing requirements of the client and the market.
发表于 2023-11-7 13:56:10
