Don't forget to write the meta description of the article, the small

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To decide which one to choose, try to identify the search intent of your query . In other words, understands what Internet users are looking for by typing the keyword in the search bar. You are now ready to write the title of the article . This is an important part since this element has a significant importance for your SEO in the eyes of Google. In addition, a well-written title will more easily make users want to click on it.


It should be less than 60 characters and clearly explain the content of the article. You do not have to insert precisely the target keyword of your article in it. If you put a similar expression and your article is Specific Database well written, Google should be able to understand. You will then have to work on the structure of the article using Hn tags (H2, H3, etc.). These are the different levels of titles. Their impact is positive for natural referencing since it helps Google to understand how you built your page and what information you transmit.




It is also a positive element for your readers. A well-structured article is always easier and more pleasant to read. For inspiration, in addition to the competition, you can look in the search results: PAAs, related searches and suggested queries. You can then start writing the introduction to your article . It is important since Google places more importance on text content above the fold line . It is also important for the user since he must realize whether or not the information he is looking for is present in the article. Do not hesitate to "say too much" to encourage the Internet user to continue reading. You can then write the entire body of the article . excerpt that appears under the title in the search results.