Finally, you will need to build and analyze a positioning map in which

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Before defining the cost of your products or services, you need to read How to calculate the sale price? What is the formula? Marketing and advertising campaigns Another aspect that you should consider is the marketing strategy of your competition . Here, you will need to parse, for example: Investment in advertising; Which channels you choose to promote; What products or services you advertise; What is the period of time it occupies. Sales channels If you want to know your competition, you need to analyze which sales channels they use . These can be direct or indirect sales as well as online and offline. You can also find out how they ensure that the product or service reaches their customers.

Find out more at: 4 Effective Sales Distribution Channels . digital strategy In times of digital transformation , it is essential to carefully analyze the online performance of brands . Here, it is key Phone Number List to pay attention to aspects such as: Website; e-commerce ; Social networks ; Search Engine Ads ; Brand positioning map you can capture all the data collected . This will give you the objective position in which your company is in relation to the competition in the market. Step-by-step guide to conducting a competitor analysis Once you have defined the main indicators to analyze from the competition, it is time to start the investigation.



To achieve a complete and efficient competitor analysis, it is important to follow these steps : Detect and classify competitors The first thing you should do is identify who your competition is . Here, it is key to use different segments that help you detect organizations with which you share an audience. Then, you will need to organize them based on the degree of competitiveness that they imply . To do this, you can divide them into: direct competitors At this point, you should include the companies most compatible with yours. That is, those that offer similar products or services, are located in the same geographical area and are aimed at the same customer segment and market.