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The right choice will bring you closer to your goal and will greatly engage your audience. Snapchat offers a variety of creative formats, so there's plenty to choose from:
Snap Ad (Top Snap) – One of the most popular ad formats. This is a full-screen image or video ad with sound on. The length of such an ad is from 3 to a maximum of 10 seconds. They appear among other users' stories, official stories and premium publishers, and attachments can be attached to the ad to extend the functionality of the ad, such as:
Web view
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Direct link
Long video
AR lens
Story Ad – These ads appear in the Discover section. This is a collection of 3 to 20 Snap Ads. This format works well for telling a story or displaying multiple products.
AR Lens – augmented reality lenses can be a powerful way to build user awareness and engagement
Filters – these are overlays that the user can place on their photo and video and then send them directly to friends, bringing the brand closer to its recipients
Collection Ad – advertising format created, among other things, to promote products. Collection Ads are Snap Ads with 4 clickable tiles at the bottom where you can place products from the catalog
Newsletter
Email address
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Snapchat Advertising: Targeting
When running an online business, remember to target the right audience with your ad. Snapchat, despite being a very specific medium, offers quite extensive ad targeting options. In addition, it offers an interesting Snapchat Audience Insight tool that allows you to plan ad targeting and get an estimated reach even before launching a campaign.
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发表于 2024-5-9 01:45:07