The importance of LinkedIn in a B2B marketing strategy

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How to generate leads on LinkedIn? How to optimize your company page on LinkedIn? How to reach your audience on LinkedIn? Analyze your performance on LinkedIn Are you in a B2B sector? LinkedIn has become an essential platform for your business: every second spent reading this line, a new account is created on this social network. Enormous potential to bring you more and more customers... At this moment you ask yourself: why would I need LinkedIn? I am neither looking for a job nor to recruit. SO… ? Because LinkedIn is above all a platform for professionals . Managers, executives, employees, with their own LinkedIn account and representing a source of direct and indirect targets for your business.

Forget Facebook, forget Twitter. LinkedIn is much more effective at generating leads than either platform. 50% of LinkedIn members are the decision-makers in their company. They hold the power and are in a position where they can actually acquire your Chinese American Phone Number List product or service for their business. How to generate leads on LinkedIn? If you already have a LinkedIn account, that's perfect! You have already completed the first step. Make sure your education and experience is up to date, as well as your description and how to contact you. Make sure your profile photo is professional and of good quality. Your profile should not look like one that has been abandoned since its creation. However, having a personal account is only the first step towards leads. What you need to set up next is your company's LinkedIn account . How to optimize your company page on LinkedIn?



Use keywords to optimize your profiles What are your products and/or services? Where is your business located? How can you help your customers? These three questions will allow you to obtain the essential keywords for the description of your company profile. Put yourself in your customers' shoes, what will they type in the search bar to find you? PRO TIP: LinkedIn only displays the first ten lines before you have to click “See more”. Make sure your links are visible in these 10 lines to optimize the click-through rate! Make sure you've answered these questions in the first few lines of the presentation, as this is the one thing everyone can see without going into your profile or needing to scroll further down your page.