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It is possible that you have better and more relevant content than them, but have problems with the HTML part. In this case, you will use structured markup programming services and make sure that you have the cleanest html code, which does not conflict with anything specific on the site, because ultimately we want the users to understand what we have to offer.
If you have well-structured content, with tables, list in order, h1, h2, h3 tags, etc., then you have a better chance for Google to understand you and identify your information. Moreover, if your competitors have a featured snippet with a numbered list, the australia mobile phone number chances are that users will want that type of list, and click on it most often.
If you have done everything possible up to this point and you feel that you have exhausted and applied all the ideas, then let's move on.So, do you want more optimization opportunities? Try to improve your content, which is already in the Top, which does not yet appear in the snippets recommended on Google.
You can do this relatively easy step from ahrefs , the top pages section , so if you feel you have the answers to a certain type of question that people ask on google, you can make sure that you have exactly what they are looking for, in a format step by step, close to their level of understanding, so that they clickAlso, don't forget H1, H2, H3 if we need to number something in some places.
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