There are only so many hours

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In other words, people are prioritizing quality over quantity. But what is behind this trend? One hypothesis is the “disconnection” of the habits we adopted during the COVID-19 lockdown, and we will return to explore that idea in more detail in a moment. However, recent changes in online behavior are not just a result of people emerging from lockdown. As the GWI trends team noted in their recent “ Global Media Landscape ” report :

“ Although notable drops in time spent online illustrate a slowdown in pace, reflecting the post-pandemi phone numbers in mexico c landscape and how people now have less time on their hands, a combination of media fatigue, subscription churn and the cost of living crisis play an equally important role. important role in flattening the curve. ” Meanwhile, this great quote from GWI's excellent " Connecting the Dots 2023 " report offers a more candid perspective: “  in the day, and people want to know that their time online is not being wasted. ” We began exploring the implications of more thoughtful and purposeful online behaviors in our October 2022 Digital Global Statistics Report, but it's worth delving into those trends now, using the latest numbers. Despite recent revelations that the world's search behaviors are evolving, "finding information" remains the primary reason people use the Internet today.



GWI's latest wave of research finds that nearly 6 in 10 working-age internet users (57.8 percent) still refer to online resources when searching for information, ahead of: keeping in touch with friends and family (53.7 percent); keeping up to date with news and current events (50.9 percent); and watching videos (49.7 percent). Interestingly, the ranking order of top motivations has remained relatively stable in recent years. It's worth noting that the relative priority of keeping up to date with news and current events has fallen since the height of the pandemic, and keeping in touch with friends and family has regained the second position it lost during lockdown.