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These GIFs are what are called “stickers” within the Giphy platform, that is, GIFs with a transparent background, which , wave, flash and do a thousand other things. To create a story with GIFs, you must follow these steps: Go to the camera icon to take a photo or record a video. You can also select one from your camera and you no longer have to worry if your image or video is more than 24 hours old! Tap the sticker icon a small square with a smiley face at the top. Several options will appear, such as taking polls, adding a hashtag, or your location. Tap the one that says GIF. The most popular GIFs of the moment will appear and a search bar in case you want to find something more specific. Choose the GIF you want and place it over the image. You can move it around and adjust its size as you wish.
Share your story with the world and that's it! How to use Instagram stories Phone Number List in your marketing strategy? If you agree that Instagram stories are addictive and GIFs are very fun, but you have no idea how to implement them in your strategy, here are some tips: Consistency is key Let's say you have a restaurant, and you want to share with your followers some cooking secrets to practice at home. In that case you can make a story with that theme every week on the same day at the same time, and encourage your followers to watch the next “chapter”, as if it were a television program. If you generate good content and are consistent, your followers will be waiting for the next one and you will boost engagement. Of course, if you decide to do one story a week or 3 every day, it will depend entirely on the strategy you are going to implement.
There really is no single answer when it comes to periodicity. GIFs can also be part of that record. You can choose several GIFs that become recurring symbols within your content so that your followers identify them and little by little they become a brand language with which they can interact. Take advantage of geolocation tools In addition to inserting GIFs and other features, Instagram Stories allow you to publish your location. The great thing about this is that Instagram unites all the stories from the same place, which allows you to be seen by those who search for that location (even if they are not your followers). The same thing happens with hashtags. In other words, properly using hashtags and geolocation tools will help you gain visibility and reach a broader audience.
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