Have created your inbound strategy, you have your social media planning and y...

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You  Now you must direct all attention towards your official launch and social networks can be your best ally. Returning to our example case, the team discovered that vehicle enthusiasts were actively writing about how much they loved Wheel Woolies. What did you do? They chose Facebook as the perfect platform to offer these people a space to meet and talk with the company. As you may have noticed, Facebook was used to target end users only. In fact, for the launch they decided to launch a contest in which fans could win a set of brushes from the brand. The answer? They reached more than 1200 likes in just 16 days. They not only took advantage of the platform for their launch. They also investigated what topics vehicle enthusiasts were writing about.

Thanks to this, they found the keywords with the highest traffic for their  Special Data content strategy. All publications were addressed to end users and their main interests: - Vehicle Features - Product Reviews - Product Usage Once you have fulfilled your strategy and launched your product, it should work without problems. Both the blog and your social networks will bring traffic to your website, complying with the basic principle of attraction marketing: do not invade. This will help you inform your target audience about your new product line and everything you offer. It is your job to serve them in the right way to take them to the end of their purchasing cycle and turn them into promoters of your brand. In just 16 months, Wheel Woolies received dozens of requests from potential distributors for more information. In fact, 12 of them closed the deal with the company.



Keep in mind that this was achieved thanks to constant monitoring and immediate attention from the sales team applying Inbound Sales. Just like Wheel Woolies, it is important that before launching any product you develop a strategy, define your ideal clients and study your market. If you start promoting it in every possible way without a clear strategy, you will be wasting your time and you will not get the results you want. The key is to find your correct audience, according to the defined buyer persona. The next step is to identify what their purchasing process is like and what platforms they operate on. Then you can start promoting your product. Don't miss the opportunity and take advantage of the Inbound Marketing methodology to turn all your automotive company's products into sales successes! New Call-to-action Tags: Inbound Marketing , Inbound by Industries Share I like New call-to-action You may also like.

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