Not publish the same thing in all of them

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Although the most famous thing was the use of influencers with very white skin while those who received the chocolates They were all brown people, thus detonating a classist and racist message under the hashtag DoWellKnowWell. Social media users were quick to show their discontent and point out the errors, until Hershey's released a statement apologizing. It was very important that the brand acted in time, withdrew the campaign and apologized. Response time is vital within the crisis management protocol on social networks . What should be done in a crisis? Follow these step.

Identify the magnitude and type of the crisis. Refer to the company's global policies regarding crisis management. Do not delete the messages, respond according to prior planning. Try to respond whenever possible. Apologize as soon as possible, then issue a formal statement. Do you Digital Marketing Service need to plan crisis management on social networks? At Prospect Factory we understand how delicate digital communication can be and that is why we not only create strategies that suit your brand and what you want to show your audience, but we can also configure protocols to manage crises.



Study them, act and monitor them. the results of each action. On social networks you should never let your guard down, that is why your company needs correct crisis management on social networks . We can help you ! Prospectfactory . . Social networks crisis , crisis in social networks , social networksWhat is Digital Marketing? Is it different from traditional marketing or are they already the same? Home Contents What is Digital Marketing? Is it different from traditional marketing or are they already the same? What is Digital Marketing? Is it different from traditional marketing.