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There are several options available. You can check some of them in this content . In addition, you have to be clear about the topic , which also influences the user's length of stay. However, there are various investigations that make the work of entrepreneurs easier, stipulating an average duration that brings the best results for each of the main tools available on the web.  Instagram Possible duration: up to 1 minute Ideal duration: 30 seconds Curiosity: videos on Instagram garner twice as much engagement as photos on any other social media One of the most loved applications, Instagram has high engagement rates. The great differential of the application is that, unlike other media, the focus is on the visual. Thanks to that, scrolling is faster than on any other social network.
  
In other words, the consumption of content on Instagram is fast. That means your videos Phone Number List should be short, 30 seconds on average. Here, it is worth betting on interactions, that is, fun, eye-catching videos that attract the user. Otherwise, it will continue scrolling without paying much attention to your post. Instagram Stories Possible duration: up to 15 seconds Ideal duration: 15 seconds Curiosity: 35% of Instagram users watch and create videos in Stories One of the resources implemented after the acquisition of Instagram by Facebook is Stories, a replica of the format that was very famous on Snapchat. In this model, the maximum and ideal size are the same. On their own, they are short and generate good engagement from the user. Here the videos are more informal, they generally show the people behind a business.



Don't be afraid to show your face to your followers! Check out how to get results on Instagram in the complete ebook about the platform . YouTube Maximum duration: up to 12 hours Ideal duration: 2 minutes Curiosity: more than 1 million hours of videos are watched on YouTube every day Although the default length of a video on YouTube is 15 minutes, you can increase that limit by checking your account. With that, the maximum duration becomes 12 hours. To explain the ideal duration on YouTube, let's think about the great advantage of the social network: personalization . The user has the freedom to browse their favorite content at all times. In other words, he is the one who has the direction. This is even more important on YouTube, a platform in which the user is surrounded by other video content options .