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They are the largest source of data and information we have before our eyes and very often we forget to make the most of it before resorting to more expensive techniques and methodologies. Here, finally, are some key points that are worth remembering whatever research method we decide to adopt: Focus on results: always ask yourself what actions you will take thanks to the data and information you have discovered Remember that user research is essential to start building your eCommerce. It serves to give direction to UX and visual design Establish macro and micro objectives : it will help you establish the most suitable research method.

Qualitative and quantitative research are not alternatives to each other but integration to have a complete vision of the context ecommerce user research Return to index What difficulties can you encounter during user research? As you start to plan and carry out UX research, you may web designs and development service realize that you are not collecting the data and results you hoped for. Why? The problem lies in the questions you ask your users. Remember that it is important that you ask them short and precise questions that allow you to get exactly the information you want.



Always pay attention to how you structure questions, whether it's a social media survey or an email survey. Furthermore, carefully analyze the situation of your website in order to understand what difficulties the user encounters in navigation and what the weak points of your eCommerce architecture are. Only in this way will you be able to choose the correct UX research method. This preliminary analysis will allow you to invest your company's money in an intelligent and targeted manner, especially if you plan to use a research method that involves the use of paid tools or external professionals.