Here’s How Online Marketing Can Get Your Small Business Recognized

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Around 25 percent of small businesses invest in online marketing, yet 75 percent of them believe that internet marketing is very effective and useful in customer attraction, according to a BrightLocal survey. We have seen online marketing change in the past few years. In fact, the growth of marketing in recent years has been nothing short of remarkable. With the growth of online marketing, many previously unfeasible avenues are now available for small business owners. Small businesses are tapping into the technological revolution to make their dent in the marketing arena. Paper marketing has given way to the digital marketing era, and social marketing platforms are now a fixture of many marketing campaigns. From increased access to local customer metrics to a rapidly closing marketing gap between multinational companies and small businesses, here is how marketing a small business online has changed.



One of the largest changes in the online marketing arena for small businesses has been the Buy Cell Phone Number List increased ease and access to online marketing. Now with a more even playing field, SMBs have access to some of the same online marketing tools that their larger competitors (with more resources) use. This includes customer data analysis tools. For online marketing to hit the mark, it must be targeted correctly. According to a study by Epilson, 80 percent of customers would buy from a company that provides a personalized experience using digital insight.


Analyzing data collected from customer emailing lists, customer purchase records or the business’ social media account can be used to improve a small business’ online marketing in a variety of ways – without the large investment. Two great examples are using the data to tailor a small business’ online content and its email marketing strategy. Tailored, automated follow-up emails to customers can remind customers of relevant products or remind them to repurchase – something that was once seen as out of reach for small businesses.