Once you have detected which are the main indicators

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This will allow you not only to discover which are the best positioned brands, but it will also help you design an effective strategy to occupy the top positions in search engines. Do you want to know how to optimize your SEO positioning? Read: What is attraction marketing and inbound marketing . Position your business on the map  from the competition and you have all the necessary information, it is time to discover where your company occupies on the map . This is a crucial step to become aware of the current state of your business and access the complete picture of the market.
  
This will allow you to know in which position you are to manage changes of course and more efficient planning for the future. Analyze your company and define its competitive advantage Now that Phone Number List you know your competition, it's time to analyze your own organization. It is essential to know every detail of your company if you want to know how to stand out. For this, the SWOT analysis is a great tool. This study will help you to know the strengths, opportunities, weaknesses and threats of your company to take advantage of the positive and optimize the negative. Another key resource when defining the value of your company is to follow the theory of the famous economist Michael Porter.



According to him, there are 5 forces that affect the competitive advantage of a company: Rivalry between companies; Threats from new competitors; New products and services; Bargaining power of customers; Supplier influence. Do you want to know what each one implies? Read: 5 forces that affect the competitive advantage of a company . Technology to stand out from the competition Now that you know what are the main indicators to analyze from the competition and how to carry out an efficient investigation, it is time to move on.