How users choose platforms

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This implies that there is no particular benefit to having a presence on all social media platforms, but that a presence on one or two major platforms can provide nearly any reach you need. Meanwhile, online audio is growing in popularity, with growing use of music streaming services and podcast listening. Also, interest in metaverses is on the rise, but at the moment users still seem to prefer the world of gaming. You may be interested in: "Is TikTok Ads also effective for B2B?" Italian panorama In Italy, almost 75% of the population is active on social media, approaching 44 million people.
This number appears to be steadily growing, Iran phone number list after a slight decline last year due to a different data collection methodology. social media trends The top reasons Italians visit and participate in social media conversations are to seek information, maintain contact with friends and family, and hang out, all above 40%. The search for inspiration on products and activities to buy follows closely. The Meta group, with WhatsApp in first place, dominates the ranking of Italians' favorite social platforms, followed by Facebook and Instagram. TikTok, despite its growing popularity, remains the fourth choice, even if it reverses position with Telegram. How do users discover brands? Word of mouth continues to be an important marketing tool, ranking third among the most reliable sources of information. However, in first place we find search engines, which have also surpassed television. In addition, social ads rank seventh in the top ten of users' favorite sources of information.



Because of this, digital advertising is experiencing significant growth, with annual digital ad spend reaching $5.9 billion, up 9%. In particular, the audio sector is experiencing even more marked growth, with investment in digital audio ads exceeding $115 million, an increase of 20%. All of this shows how important it is for brands to invest in digital marketing strategies to maintain a competitive edge in the market. You may be interested in: "Vanity Metrics or not vanity metrics" A look at the immediate future