vital in the conversion funnel

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Mistake # 1 not measuring high value actions as conversion in Google Ads: Don't measure all high-value interactions as conversion . Most websites have more than one way for people to convert. Fill out a form Make a call Start a chat Download a document to subscribe Make a purchase Request a call back Sometimes they only measure one of these actions, ignoring the rest, for example, filling out a form. Doing this ignores the fact that visitors behave differently and that they decide how they will interact with the company.


This mistake is common when you focus too much Korea Phone Number Data on final conversions, like a sale or registration, and overlook other high-value interactions that can happen before that final action. These actions are and are indicators that the user is interested and committed to your brand, your company, and the product in short. An example could be a request for a demo or free trial of a product. While this may not lead to an immediate sale, it is a strong signal of customer interest and should therefore be tracked as a high-value conversion.



Mistake #2 tracking any action as a conversion in Google Ads This error is exactly the opposite of error #2. Here, the problem arises when they are configured as conversions, actions that, in reality, do not add much value to the business or do not indicate real interest on the part of the customer. For example, someone who simply visits your website or watches a video is not necessarily engaged with your product or service , and if you count these actions as conversions, you may end up with a very inflated and unrealistic picture of the number of conversions your campaigns achieve.