Several strategies to increase brand awareness

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Search engines place a lot of importance on that. Google’s algorithm is interested in knowing the public’s best-known brands. After all, it wants to deliver reliable responses to users, and more consolidated brands tend to offer higher-quality content. The “Who is Neil Patel?” campaign, for example, was created for this purpose. Neil Patel created a provocative strategy on social networks, with women asking “Who is Neil Patel?” to strengthen his name on his arrival in Brazil. The intention was to encourage people to search for his name on Google and thus show the algorithm that the term was relevant.

In fact, searches multiplied and helped to introduce to Brazil the name of one of the greatest Digital Marketing gurus. But brand awareness also strengthens SEO strategy in another way. Most well-known brands in the market tend to attract more clicks in the search France Phone Number Data results. And a good organic CTR is a positive sign for Google’s algorithm, which favors the page in rankings. Screenshot of "buy phone" search. T-Mobile and Walmart are top ranking for this keyword in the US T-Mobile and Walmart are the top-ranking brands for the “buy phone” keyword in the US After all, users also tend to think that big brands deliver more reliable content. Did you know, for example, that 70% of consumers look for well-known retailers to decide which links they will click on when searching for products on the internet? Therefore, SEO and brand awareness can help each other.



Getting to the top positions on Google’s search engine page gives the brand more notoriety, while good brand awareness helps to strengthen its name for Google’s algorithm. What are the benefits of using SEO to increase brand awareness?  SEO is often overlooked, while they prioritize other strategies such as social media, paid advertisement, branded content, and event sponsorship. However, many of these strategies end up becoming too expensive or laborious, especially for small businesses. So, SEO can take part in planning as a more economic and efficient solution. Now, let’s understand the benefits of search engine optimization to increase brand awareness: It is an organic strategy SEO is an organic strategy.