To accompany potential customers

kebavot208@mcum

And if, like 80% of digital marketing managers, you believe that personalization will be the key to the success of various initiatives in the next two years… You know which lever to use: trigger marketing! Trigger marketing is based on data provided by your prospects or customers. They agree to share their information with you, in order to receive communications that correspond to them.

According to CoMarketing News, 83% of people are willing to Phone Number Data share their data with a company in order to access a personalized customer experience. With marketing automation, you can leverage your database, both on personal information (last name, first name, date of birth, etc.) and on data recorded on the customer journey (purchase history, location, etc.). The right use of this data helps you personalize the delivered experience. What more can you ask for? Nurture prospects at each stage of the customer journey With trigger marketing, each message received is triggered by a specific action.




And this, regardless of the contact’s position in the customer journey. A trigger marketing strategy is therefore particularly useful in the Discovery, Evaluation or Purchase phases… and feed them with relevant content. Until conversion. At each stage of the customer journey, leads can receive informative notifications, educational content, or personalized recommendations. Unlike mass campaigns or one-shot emails, you are sure to deliver the right information, to the right person, at the right time.