SEO Never Stops

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SEO Keywords have multiple uses.
Keyword planning tools are useful for understanding which keywords need to be included in web pages for better search engine ranking. Following keyword trends is also helpful for sparking ideas for content creation, such as social media campaigns and blog posts.

OK, not strictly a keyword fact but something to keep in mind all the same. There is no one-off activity that will set up your SEO for life.

Like keywords, the parameters of SEO are always changing. In part, this is down to changes made by search engine providers like Google. Over the years, Google has changed what they deem necessary for SEO. Things like mobile optimisation and local SEO have Cambodia Phone Number Data become more relevant to how this tech giant ranks websites in search results along with keyword optimising.

Changes to your competitor’s activities and customers’ behaviour also mean your SEO efforts will never stop. If a competitor starts ramping up their efforts, you will need to match its actions. Likewise, if customers start looking for products somewhere you don’t offer them, your SEO activities will need to change to ensure they find you.



The right keywords improve Local SEO
When you offer a service or product in a particular locality, then Local SEO is a must. Using our business as an example, at ePresence, we want to be found when people search for ‘SEO Services Cork’ online.  This helps us reach potential customers who want to work with a local digital marketing agency. For this reason, we factor in keywords relevant not only to digital marketing but to the location too. So remember that when it comes to Local SEO ‘Cork’ or ‘Kerry’ etc matters too.