What does Google say about link exchanges

Nabig

If you have only one site, you can call another partner in the same topic with whom you propose to establish joint backlinking operations.

In this case, you will contact the sites where you want a backlink and you will post links to these sites from a partner page. Obviously, in return, you will agree to do the same for your partner.

Notes: There are sites that exchange links automatically. These sites offer to exchange hard Czechia Email List links for free with automatic validation. Fill out a form and immediately receive dozens or even hundreds of links to your website. There are even automated link exchange scripts. Such practices are clearly considered to be Black-hat, and severely penalized.

Google does not agree with any kind of arranged, planned, paid or any other kind of link, except natural, anonymous ones. Of course, it is not forbidden to present partners on the site, even if they already present theirs to you. But not for "manipulating the Google ranking algorithm" purposes. Or in short, in the old language, not to transmit SEO juice.



So how can you make a normal presentation of partners, with normal reciprocity, without getting penalized by Google? Simple, I said above: with rel=”nofollow”. What I did not say, although it is obvious, such a backlink does not bring direct SEO advantages. So, is there any SEO reason why we would want such a link exchange? Sure you do. Apart from the chances of getting qualified, well-targeted traffic, the simple mention is also very important, in terms of branding and authority.