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Your audience must be able to feel close to your brand and identify with it. Among the characteristics that your content must have are clarity and coherence. Each channel you decide to use must follow a main thread and lead to the achievement of the set objectives. Every message you send will be an opportunity to bring your target closer to your brand. I invite you to read the article " How to create a content marketing strategy.
Where you will find detailed information for building a winning strategy. 6. Identify the most suitable communication channels At this point in the strategy, you should be clear on the message you want to send in the eyes of your Job Function Email List potential consumer. To do digital channels at your disposal. Each means of communication responds to different rules and obviously has different characteristics.
Not all channels will be right to convey your message, so it is advisable to identify only a few and concentrate your energies on them as best as possible. How to choose the right communication channel for storytelling? Also in this case, you need to refer to your ideal target and think: which communication channels do they use most? Do you regularly read industry blogs? Do you listen to podcasts? Do you use Facebook or Twitter more.
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