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What is sms marketing? How to use it correctly? In this note we tell you how to put together a strategy of this type. Keep reading! Article Index What is sms marketing? Why is SMS marketing effective? 3 tips for sms marketing Prior consent When to send messages Include company name LATEST ARTICLES What is sms marketing? SMS marketing is the sending of text messages or SMS in order to achieve a marketing objective. That is, text messages are mainly used to communicate offers, updates and urgent alerts to those people who decided to receive this type of messages from a company. First, developing customer relationships takes work . Therefore, we have to be proactive: go where they are. And text messages can help us. See also: Email marketing strategy: Has it gone out of style or is it a key strategic piece? Because the world is changing, sales techniques have to change. We all use our phones or mobile phones more and more. Therefore, it makes sense that SMS is the most direct line of contact with our users. However, as long as we do it correctly. Why is SMS marketing effective? That being said, what are the benefits of getting into SMS marketing? We want to tell you that SMS is one of the most useful marketing channels at your disposal, for several reasons.
Let's see what they are. First, the omnipresence of smartphones . Sending bulk SMS is an excellent way to reach consumers directly , since we are inside their cell phones. By including a link in the text, we can boost visits to your online business. Offers high open rates . SMS open rates are higher compared to email. That is, 90% of SMS are read within 3 minutes of receipt . This makes SMS very useful in providing urgent information with a high success rate. It is possible to complete it with email marketing . Although both strategies have differences in the implementation of each, they work better together. You can use SMS marketing to communicate more urgent information, while you can use email for longer content. Lastly, it is ideal for emerging markets . When you Telegram Number Data are just starting out, you do not have much means or initial investment. In that sense, SMS can help us very well. For example, if your company is trying to operate in countries where data is expensive and Wi-Fi is not as common, SMS is a very useful channel for communicating information. 3 tips for sms marketing Now, how can we use this strategy well and not overwhelm customers? We can tell you about 3 key tips to use it correctly. Prior consent First, while text messaging is a very effective line of communication, there are some rules to keep in mind. The most important is to receive permission from your contacts to send them messages.You may be interested in: Remarketing campaign: recover incomplete sales SMS has an extremely high open rate. However, this will not help us if we send messages to people who do not want to receive them .
Additionally, customer acceptance is a legal requirement in most countries. When to send messages Nowadays, as we said before, text messages are received instantly and opened immediately. Therefore, it is very important not to disturb your consumers at any time . Some countries even have laws about when you can send text messages for business purposes. For example, France does not allow SMS marketing on Sundays, holidays, or after 10 PM. Include company name Generally, in bulk SMS, most providers send via a short number. Therefore, your contacts may not know that they come from your company. Therefore, the first thing you have to do is inform your contacts who sent the message . See also: Social Display: Boost your social networks in a simple way Although it may seem like SMS marketing is an old strategy, it can be useful for many businesses that are just starting to promote themselves. We hope the information has been useful to you. Cell phones are a very useful channel to start communicating with our users.
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发表于 2023-12-11 12:00:57