Green marketing: what it is and how to do it

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All about Green marketing for companies: this is what it is all about What is Green Marketing Why green marketing is important Green marketing does not mean Greenwashing Virtuous examples of Green marketing Green marketing is nothing more than that set of actions useful for developing, producing and selling goods or services that respect the environment. It helps improve a company's credibility, intercept new audiences and stand out from the competition, especially today: an era in which more and more people are becoming aware of environmental problems. Green marketing: what it is As already mentioned above, Green marketing is that branch of marketing that deals with promoting sustainable products and services for the environment. But that's not all: it is a real vision , shared between brands and customers,in which the main objective is to promote concrete actions to improve the environmental issue.


As more and more consumers are showing interest in the problems that afflict our planet, and show that they want Mobile Phone Number to buy from companies that care about sustainability, today it has become essential. Green marketing involves a series of very different actions . These can include the creation of sustainable products , the use of ecological packaging and the adoption of business practices that respect the environment, up to the communication that has all the green advantages of a given product or service. Certainly entering the context of sustainability marketing can be expensive, at least at the beginning, but in the medium-long term it can lead to a significant return on investment due to the growing demand for products or services that respect the planet Earth.Why green marketing is important Environmental protection is a serious matter and consumers today have a greater awareness than in the past. According to research by Nielsen and Novamont,people today expect companies to truly commit to environmental sustainability.

In particular: 88% of the interviewees stated that reducing pollution is one of the most important challenges to be accepted in the world today; 75% would pay more for an eco-sustainable product ; consumers choose brands based on how green they are . Other research also shows that brands that engage in concrete actions to protect our planet are better perceived by consumers,with a far positive sentiment compared to those who do nothing. We can therefore say that doing Green marketing is a serious matter and that it requires a long-term commitment by companies, promoting a sustainable revolution to retain those who are already sensitive to the topic and conquering all those who, yet, do not they understood the importance. Attention: Green marketing is NOT Greenwashing More and more often we talk about the concept of Greenwashing, which is very different from Green marketing.