What are the mission, vision and values ​​of

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he mission is the reason for the company's existence and answers the question of why the company exists. There are many reasons why a company exists or makes sense, but the truth is that each company has one and that is known as a company's mission. This will be unique and there will be no other company that shares it. If you are thinking of starting a company or already have one but have not thought about this, we leave you a series of guiding questions that will help you define your business mission: About us? What do we do? What are we looking for? Where do we do it? Why do we do it? Who do we do it for? The best way to see it more clearly is with an example. Let's say you have a digital marketing agency , then the answers above would be: About us? An online marketing agency. What do we do? SEO strategies , social networks and sales funnels. What are we looking for? That our clients increase their sales thanks to search engine positioning, social media strategies and working on sales funnels.

Where do we do it? Our offices are in Madrid (Spain). Why do we do it? In this case, the answer to this question would be identical to the question "what are we looking for." Who do we do it for? We work for small and medium-sized companies (let's imagine that the agency is specialized in that type of client). Then this example of a mission would be written as follows: We are a digital marketing company located in Madrid. We work for small and medium-sized companies establishing SEO positioning strategies, social networks and sales funnels in order to increase their conversions. If you are interested in the step by step of how to write a company's mission, we recommend that you watch this video and follow its advice.  What is the vision of a company We begin with the following definition of vision : The vision of a company is a statement that indicates the path that the company is going to follow and what it wants to become in the medium or long term. If we talk about the future of the company we are talking about the vision of the company, and the vision can be seen based on the requirements or needs that the company will have, creating a perception of change and a description of the company in the future. , at least what is expected of her.

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Building a statement that explains the vision of your company is not easy, but that is not why you should despair. To know how to get started, we leave you these questions that will serve as a guide: What do we Phone Number List  want to become in a few years? Where do you see yourself in the long term? What image do we want to project in the future? Continuing with the example of the digital marketing agency, the vision can be: We want to become the leading digital marketing agency for SMEs, both for Spain and Latin America, in such a way that all small and medium-sized companies that want to apply online marketing strategies have us as their first option. Now that we have seen what the mission is and what the vision is in a company, we hope you see the differences between the two because this usually brings confusion. The mission is about the company's present and the vision of what it is expected to be in the future.  What are the values ​​of a company? The values ​​in a company are the foundations of the business culture, and based on them the acts, situations, people and objects found within the company can be judged.