Viral content can spread throughout the site and even beyond its boundaries within hours. Analytical work. Users respond highly to competitions by filling out questionnaires and taking quick surveys ensuring that business critical information is collected. Minuses pros and cons of a trading page on social networks uncertainty the social network is the property of the owners who determine the development strategy and rules for using the resource. If the rules are violated or a large number of complaints are received which is often initiated by competitors.
The page will be blocked and work will have to start from scratch. Uniformity social networks are characterized by the same type of functionality. No unique tools or advanced business capabilities. You cannot install third party widgets or modify anything for yourself all this has a negative mobile app development service impact on development. The target audience social networks create restrictions on working with the target audience so it is difficult for a business to expand it or dramatically change the format of work. The clients of many companies are not active users of social networks which makes launching a group unprofitable.
Additional cons social networks create restrictions on topics; for a sudden change in the format of work a group can get banned. There are an abundance of spammers whose messages and comments will have to be regularly deleted. Attacks from competitors who post negative reviews dislikes and send complaints to more successful groups. High probability of hacking and complete loss of the group. Limited capabilities for complex analytics.