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The graphics must entice the visitor to scroll use backgrounds, icons and other graphics to move the visitor's eye and attention to the most important sections. Graphics must be designed to serve content and usability and not the other way around. For this reason, in my working method, the study of information architecture always precedes the creation of graphic drafts. 7- place the call to action in strategic points a call to action certainly has greater visibility at the top of the page, but its positioning also depends on other factors and this may not necessarily be the most effective place.
It is necessary to insert the call to action in the strategic points, where the visitor will be aware and ready to deepen the knowledge or to leave the contact or even to buy. After identifying the strategic points, the graphic will have the task of highlighting them with an appropriate size, an background remove service accent color and possibly a micro-animation on the button. 8- pay attention to the microcopy the microcopy is also important in the first phase of interaction with the visitor. Think about call to action text or menu items. The microcopy must express the same tone of voice as the texts on your site.
Avoid formalisms and expressions that are too overused or banal. Don't leave it to chance, even such small texts can make a difference. 9-do not create text walls the text must be scannable . This means that the visitor must be able to understand what you are talking about without necessarily reading the entire text. To achieve this, the paragraphs must be short , the keywords must be highlighted , where possible bulleted lists must be used and the links must be recognizable . If you want to learn more you can read my previous article on the readability of websites 10- plan multiple navigation routes the task of orienting the visitor cannot be entrusted only to the navigation menu, because the site is not a brochure that is browsed only in one direction.
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发表于 2022-10-13 12:07:38