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Based on them, you can create a plan for individual activities, but it will lack the most important thing - your own enterprise. of competitors' activities? All the information examined should be based on own experience and knowledge about the recipients of the products . Based on the example of online sports stores. In store A, we will find a model of Nike shoes with exactly the same specification and price as in store B. Looking at the data from the market analysis, the owner of store A noticed that his competitor sells more.
He translates his scheme of activities in social media, AdWords and e-mail, and revenues decrease. Why? The design of stores A and B divided the consumers of the product. In his own data from Google Analytics, the owner of the first store may have noticed that people aged 18 to 30, interested in fashion, music, culture and traveling abroad, buy from him most often. The communication china phone number list he used, duplicating the actions of a competitor, reached older people with typical sports interests. In this way, store A stopped "speaking" to its customers, and it was never a brand that appealed to people interested in sports. Changing the perception of a brand is much harder than working with an available target group.
If the owner first referred his actions to his own recipients and then confronted them with the market, the effect would be much better. Develop the most important elements of the strategy - to whom, where and how you will speak Before you move on to planning specific actions, remember about a few key elements. Get to know your recipient: Start with the general - in Google Analytics you will find data about the average age, gender, demographics, interests or devices they use . Each of them provides us with direct information on where to direct the campaign, what interests, keywords, or what budgets to allocate for different types of device, but still we will only operate on the shallowest layer of the recipient's awareness.
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发表于 2023-4-1 14:20:13