The first thing you should do is arrange informal interviews

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I asked the smartest people I know in the marketing world where they would go to find this information, and I got a lot of different answers. It turns out, there’s no “magic website” you can use to do this research. Let’s go through this slightly messy process, step by step, so you feel comfortable doing it for your own audience. Conduct interviews with your ideal clients The best way to find out where your target audience hangs out online is (surprise!) to ask them.  with your favorite clients or customers. To do this, simply write a short list of questions and reach out to five to ten people from your existing social media following or email list.


It’s best to target people you think of as your favorite or ideal philippines photo editor clients and customers — active members of your community who you trust to give honest feedback. Once you’ve got your list, email or call each person and ask if you can chat with them on the phone for 20 minutes and ask them some questions. During your interviews, ask them about their favorite social platforms, where they typically share content online, and where they typically connect with their friends, family, colleagues, and community members. Take notes on your conversations — or better yet, record the interviews (with permission, of course.


Set up a survey and use it to gather data from your audience members Your most reliable information will likely come from client and customer interviews, but unfortunately, interviews don’t scale well. To collect more data, set up a brief, to-the-point survey and distribute it to your audience. If you first conduct a handful of interviews, you can use the information you gather to craft the survey questions. Your primary question should be: “Which social networking site (Facebook, Pinterest, Twitter, LinkedIn, Google+, YouTube, Instagram, etc.) do you use the most?” You can also include other relevant questions that will help you understand their social media behaviors. Find websites similar to yours Next up, we’re going to do a little competitive research.