Rebranding Exercise Has Just Begun as Part

Rasel

In black and Kia Sorento in maroon Kia Sorento vs Hyundai Santa Fe via Auto Guide With a new brand direction of tapping the electric vehicles (EV) segment, Kia is ready to break ground with an edgier and more modern look This is clear in their latest releases of Seltos, Carnival/Sedona, Sorento Hybrid and the award-winning Telluride. The reinvention Kia Motors is now known only as Kia, dropping “motors” to define its goal of creating mobility solutions beyond cars. This is matched with a new slogan, “Movement. That Inspires which signals the brand’s commitment to inspire people.

Through their product innovation and services. three letters K, I and A connected image manipulation service to each other with the tagline, movement that inspires, underneath Kia’s new logo from Kia Media KIA in red letters enclosed in an oval Kia’s old logo via Logos World The logo has also seen a dramatic change, with the oval around the logo being omitted to remove boundaries. KIA was also written like a signature to evoke a more personal touch. Although their new logo drew flak as some read it as KN (with an inverted N) instead of KIA, everyone agrees it is still better and more futuristic than the old one.


Their classic brand colors, red and white, have taken a step back to make way for a bolder and edgier black and white although red will still be used in other branding materials to acknowledge their history. three letters K, I and A connected to each other with the tagline, movement that inspires, underneath Kia’s new emblem on Niro EV via Kia Media The  of their long-term strategic plan called “Plan-S” for their business expansion. Kia’s Plan-S is a complete overhaul to reposition themselves as a leader in the future automotive industry through their EV and PBV (purpose-built vehicle) solutions.