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When prospects get to know your USP, they’ll think: “I’m going to choose this business over a similar one because they ___.” You take it one step beyond. Convert someone looking for exactly what you do Your USP will help convert someone looking for exactly what you do, so it’s vital that you make it explicit on your website and in your content marketing. What do they need to know … to like you? What do they need to know … to see you understand them? What do they need to know … to believe the results you produce are unparalleled? Remember to “show” rather than “tell.
If you can get testimonials that explain the details of your philippines photo editor excellent product or service, those descriptions are useful for prospects. When I see that a product or service has helped someone else with a similar problem, I’m intrigued to check it out more. And when I discover that product or service has special benefits and features I haven’t seen elsewhere, I’m sold.On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so awkward — to find out what the presenter is trying to sell.
Tim has a surprisingly simple solution … as well as a brand-new course he’s going to be teaching with Copyblogger on persuasive presentations. On Wednesday, I talked a bit about ethical, effective ways we can use webinars to promote our businesses. And I touched on a few key points I’ve learned from Tim about how to keep things graceful. I also let you know about a workshop we’re going to be holding next week, on Tuesday, May 15 at 12:00 Noon Eastern U.S. Time, all about how to structure a webinar so you can maintain a great relationship with your audience and sell your product or service to the right folks.
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发表于 2022-10-23 16:51:55