Organizing Your Agency Website

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There are lots of different ways you can choose to feature the content above, and each approach will give your site (and agency) a different flavor. Let’s look at some options. Like a boss Some design firms put their own brand first. This often involves featuring a large block quote or statement about your firm on the home page, with some key words like “award-winning”. This is the “like a boss” approach, because it puts forth the idea that you are an established, reputable and high-profile agency. Build screenshot Agencies like Build and dn&co. need no introduction and their websites reflect that. DN and Co. Love at first “site” For smaller design firms that attract mostly clients seeking a certain look or style, it’s a good idea to feature examples of your design work up front and center. Let’s call this the “love at first sight” approach—or at least that’s what should happen when your clients visit your home page.

The Company You Keep screenshot The Company You Keep doesn’t hesitate to fill your computer screen with colorful eye candy. Fishing with a net Another option is to do a mix, where you include a shorthand “About Us” section mixed in with examples of your work. Let’s call this the “fishing with a net” approach, because it can speak to clients seeking an established brand, as well as clients who simply want to browse your design work. Bedow website screenshot Companies like Bedow and Work In background remove service Progress don’t leave anything up to chance – they let you know who they are and show you what they do on the home page. Work In Progress website screenshot Curve ball Let’s call this the “curve ball” approach because it’s not what you expect and you’re forced to react. It makes clients dig deeper, and can paint your brand as clever and cutting edge. How do I throw curve ball, you ask? For starters, think about what your clients are expecting, then give them the opposite! Typically on a design website, visitors will be expecting bright colorful examples with attractive visuals.



Instead consider featuring a simple black and white text list of completed design jobs on your homepage (which link to photos and details of course). Experimental Jetset website screenshot We love how Experimental Jet Set breaks the mold! Perfect your navigation — You want to make it as easy as possible for clients to find the info they need. An overly complex design can frustrate and lose potential clients, while a clean, functional one will invite them in. Below are some examples of approaches that will have visitors effortlessly navigating your website. Straight-forward links Many firms choose a straightforward approach to avoid clients getting lost on their page. This typically entails some basic links along the top of every page so you can clearly see the whole “site map” from wherever you are on the website. Glasfurd and Walker screenshot The straight-forward functionality of Glasfurd and Walkers’ simple website links feels like a reprieve from crazy internet designs.