Best Served With Sugar or Meant to Be Taken Straight

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That communicates what you’re offering, who you envision drinking your tea and what makes your tea special. Whether your brand is bold or subtle, position your brand for success by investing in top notch tea branding.  Logos are quite the paradox, if you think about it: they are nothing more than a simple little mark, but at the same time they are insanely complex through the significance and symbolism they carry. And this is what makes logo design and logo sketching so exciting! There is just something so intriguing about logos: how does a simple letterform or icon carry so much meaning, energy and emotion.

How does a logo designer know that *this* type of imagery works image manipulation service better than the slightly different one? Weren’t there other options to consider? How did the designer decide on these particular shapes? The short answer is: through lots and lots of research and logo sketching. sketchbook page with logo sketching examples Sketchbook page by designer Andrea Stan aka Mky And this brings us to what we are going to talk about in this article: logo sketching! But isn’t sketching something basic, you might ask? Why would it need its own article Well, logo sketching is a lot more complex than one would think.


Infinitely fun, but complex and extremely important. You see, the steps you take before diving in and actually designing the logo are the most important ones, as they provide you with the proper direction and won’t leave you wandering around in the dark. The logo sketching phase is a universe where anything is possible and every idea starts coming to life. Preparing for the logo sketching process — Ok, you might have gotten hyped up about sketching but that actually isn’t the very first step in the process of designing a logo—or in the process of designing anything, for that matter.