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About the amount of information that brands can have about them and how they use it. But from the outset confidence is low. Fake news, chatbots, trolls, the incorrect use of information by some companies... All this has usa phone list a climate of some tension and concern. Brands and companies have to be able to find a balance between what they need and what their consumers expect, one that allows them to establish relationships of trust. There are more and usa phone list ads Not all the challenges that companies and brands have to face are contextual, some are also very marked by what they themselves are doing. That's where advertising would come in. There are more and more ads and this is having an effect on consumers and their relationship with them and with brands. A single fact helps put things in context: between 2008 and 2015, the number of brands that advertised grew by 30%.
There are more and more brands trying to get the attention of consumers, although as they recall in the analysis, the ability of consumers to process and remember that information is the same. So much so, that this advertising boom usa phone list created a new problem for brands and companies. As advertisers grew, brand clarity decreased, the usa phone list indicator that indicates how usa phone list we differentiate between brands. In the same period, it plummeted 33.2%. "That's a lot," they warn in the study. The consumer's ability to differentiate a brand from its competition is less. Algorithms have entered a crisis The cornerstone of online advertising at the turn of the century - and of its success - was the algorithm. Algorithms made advertising more dynamic than it was and simplified (and then improved) the market. Algorithms however are not a magic wand and the solution to all problems.
In these times they are, in fact, themselves a new problem. As they point out in the analysis, algorithms are in crisis right now. His results are no longer so positive. Three quarters of Internet users complain that they always see the same ads, which is a problem that starts from usa phone list that information is organized (in short: with algorithms). And they usa phone list regret seeing ads for things they're obviously not interested in: half of those surveyed have seen ads for things they've already bought. Only a minority of consumers believe that the ads they receive are becoming more relevant, which shows a crisis in what algorithms do. The social media market has collapsed The fact that there are more and more social networks has saturated the market, while their content has not improved things.
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发表于 2022-6-21 12:51:13