Recognize their innermost desires

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There are three things to take into consideration. However, we must not confuse desires with needs. The needs are the security of a roof, water, food and health. Everything else is a desire that serves to assert ourselves. People , but they don't invent new ways to respond to them, they use familiar solutions to satisfy them. We don't all want the same thing: Early adopters seek the new, the slothful want things that never change.

A color palette for marketing Everyone on this planet is unique with different desires, thoughts, beliefs, needs and experiences, but in some respects we are not so distant, at least we can be grouped together. In this list we have a vocabulary that each Specific Database of us uses when expressing dreams and fears. Adventure Membership Predilection Community Avoid new things Check Creativity Physical activity.

Pleasure Candies Freedom of expression Reassurance Freedom of movement Reliability Friendship Respect Attractiveness Vendetta Health Romance Learn new things Safety Luxury Protection Nostalgia Sex Obedience Force Participation Compassion Serenity Excitement This general basket is a bit like the color palette for those who do marketing. Let's start from here, from the statements that the public we decide to serve wants and needs. Once we understand this, we make statements about.