In order to fully use the potential

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Although it is a relatively new tool and is constantly being developed (some of its functions are still in the beta phase), it can already prove useful in the work of many marketers and people who want to take a broader approach to analyzing marketing activities on the Internet.  of Facebook Analytics, it is worth mentioning that you must have the Facebook Pixel installed on your website. This will allow us to interpret not only the data collected on the social networking site, but also the behavior of users who left Facebook and went, for example, to our website.

In short, we may collect and measure data from: Facebook page Web page mobile application Facebook Analytics - key applications 1. Active users In this tab, we can see a graph showing the number of visits to our website, Facebook page, Instagram profile or mobile application. This chart can also be divided by several dozen other events (for example, the number of china phone number list users' processor cores or the model of their device). There are also two main metrics worth mentioning here: unique users - these are people who have "scrolled" through the points of contact with the brand tracked by us, new users - these are people who come into contact with our website for the first time.



Revenue With the appropriate configuration of Pixel with our website, Facebook Analytics provides us with information about revenues and purchases made in our online store. So we can check the age of people who buy from us the most, what devices they use, what city or country they are from. This is undoubtedly useful information for every online store owner, which can significantly support business development. Of course, the above-mentioned options can also be checked in Google Analytics. However, Facebook provides us with additional information that, unfortunately, we will not find in the analytical tool from Google.