Before you blindly advance your distributed content

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Using social media to draw attention to your site where, hopefully, audiences will engage with additional content just isn’t effective anymore. What? Where are the details about the dangers of building an audience with distributed content on a platform you don’t own? After you spend an enormous amount of time and effort creating content for these platforms, here are some possible damaging consequences: The platform could start charging your audience money to continue to view your content. The platform could limit who sees your content. Advertisers could pay the platform to use your content to promote their companies. The platform could change their content format and specifications.


Your content may be repurposed in ways you did not intend. All philippines photo editor of that, and more, is possible because these social media networks don’t owe you anything. Your relationship with your audience is vulnerable when it occurs on someone else’s property. That property’s owner has control over the future of that relationship. Ifeanyi further explains: With the average user logging 1.77 hours per day on social networking sites, up from 1.61 in 2012, the logic of how to use platforms like Twitter, Facebook, and even Snapchat needs an upgrade.  efforts, review Sonia Simone’s classic article Digital Sharecropping: The Most Dangerous Threat to Your Content Marketing Strategy.


For even more information on the subject, Sonia outlines What Happens at the Crossroads of Content and Social Media in a recent episode of her podcast, Confessions of a Pink-Haired Marketer. You’ll discover how to use social media to benefit your business and avoid the heartbreak that can occur when you give any social media platform too much power. The Proper Way to Automate Your Social Media Activities (and 5 Other Best Practices) My rant above was not intended to encourage you to shut down your social media accounts. I wanted to reiterate how important it is to evaluate where you invest your time when building your audience. So, don’t run away screaming every time.