Manipulating Colors Knowing How to Define a Graphic Identity

Arifhasan

Violet: color of delicacy and spirituality it leads to dreams and serenity. For personal development and coaching sites. Pink: it is the color of childhood, sweetness, romanticism and tenderness. Mainly feminine, this color has been showing its palette in the male universe for a few years and is even displayed on the jerseys of our virile rugby players! Areas of childhood, creative hobbies, confectionery, etc. Fields of cosmetics, particularly female beauty. Brown: symbol of the terroir, it represents the earth, nature, but also warmth and comfort. It is a masculine color, a little rough, all in strength. in the cultural and historical fields. For sustainable development and ecology sites.

To sell men's products, local products, not forgetting coffee and chocolate. Grey: it is the color of elegance and sobriety. Gray is neutral which makes it a shade of balance. Its use gives your design a serious side of one who is authoritative in his field. IT and high technology fields. Gold: all that glitters is not gold! In marketing communication, yes! A symbol of prestige background remove service and wealth, gold is made for luxury. For the sale of high-end products (jewellery, cosmetics, perfumeries, hotels, etc.). Read also: 10 examples of colors to combine for your logo All you have to do is find your visual identity by playing with colors. For example: combine gold with black for a prestigious perfume! Guaranteed effect on your visitors, who will quickly turn into customers! Our tip Obviously, this type of graphic knowledge is not innate.



This corresponds to the skills of graphic designers, who have studied all the color codes and graphics inherent to their profession. They have learned to create brand images that correspond to products and services. The best way to build a lasting brand image ? Combine your business expertise with the creative expertise of a freelance graphic designer, to co-build a graphic charter that looks like you and values ​​you. Subscribe to our newsletter Your email address Newsletter: 7 tips for designing perfect headers 53 years2 Comments1,995 Views5 min read Posted by Elise Duret When setting up a mailing campaign, we generally focus on the content. Need a graphic designer? Publish your ad on Graphiste and receive around fifteen quotes.