Importance in the decision to purchase a product

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Under Unimark he created numerous corporate identities, among which the American Airlines logo and the New York subway signage stood out, a job that catapulted him to fame thanks to a sharp, clear and timeless design. In 1971 he was commissioned by the New York Transportation Authority to order the graphic chaos of a subway that had grown disproportionately and was the main means of transportation for the city's inhabitants. With a sharp and clear design based on Helvetica and the geometric image, the design of the New York subway map and all the station signage made Vignelli the fashion designer of the city of skyscrapers. The design was so groundbreaking that at first people did not understand how Central Park was a gray stain and the water a yellowish lagoon.

Currently, metro map models take the one made photo retouching service by Vignelli as a canon, especially in Europe. New York Subway Flat Design Massimo Vignelli That same year he left Unimark in part because the company's diversification led it to focus on marketing rather than design. Shortly after, she and his wife founded Vignelli Associates with which they continued to work for brands such as the Gugggenheim, United Colors of Bennetton, Xerox, Ford, Compaq and many more... In his last years, he erected the Arhivo Vignelli building at the University of Louisiana where he left his entire legacy. He died in 2014 in New York. What colors should be chosen for a brand? Drafting06524 minutes of reading The color of the marks When creating the corporate image of a brand, the choice of color is a fundamental aspect.



We detail the basics. Color is one of the main characteristics of a brand's corporate image; It allows us to attract customers to our products and services. The power of influence that colors have on the psychological behavior of each individual and on the decisions that they choose to buy is so great that the choice of one color or another must be chosen carefully to tip the balance in our favor. And it is that according to a study by Color Marketing Group, a firm specialized in the use of colors, color represents 85% of the  or service. That is why, in order to provide the brand with certain values, color plays a very important role in branding and it is something that must be chosen very carefully. Below we explain the basics of how to choose the best color for a brand, bearing in mind that the corporate image must be carried out by professionals in the sector, and who better than the Slogan Magazine.