Trigger Greater Engagement

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Well-designed content with high-quality visuals experience higher engagement. Including powerful, original images will boost both reader engagement and social shares. Here are some interesting stats about how well-designed social media posts influence user engagement: Facebook posts with images have 37% higher engagement. Tweets with a visual element are retweeted more. Across all social media, infographics average 3x more shares. 65% of people prefer emails with images. Personalized emails generate 6x higher conversion rates than cold emails. Birthday infographic Birthday infographic via Pinch Studio Designing key images such as your articles’ featured images and thumbnails are worthwhile if you want to increase both awareness and engagement. Incorporating interactive content into your design can also boost engagement across all mediums and platforms.

Even emails perform better with interactive elements. 9. Drive sales subconsciously Emotion color guide Emotion color guide via NOW Marketing Group 95% of purchase decision making takes place in the subconscious mind. Using design elements that trigger emotions, such as strong color choices and powerful images can encourage the subconscious to make decisions in your favor. Looking at the guide above, you can see that red is a bold color tied to passion and power. Studies have shown that using this color background remove service for purchase buttons on your website or ads can increase your conversions by 34% by tying into these emotions. Using other colors to create a sense of urgency, a fear of missing out, or a sense of belonging can also trigger subconscious purchasing decisions. Sometimes less is more. Coupling your color choices with clean layouts and limited options also helps with decision fatigue and can drive more sales. of web designers say that crowded web design is the most common web design mistake.



For example check out these product options on the home page of Doris Sleep, the luxury pillow manufacturer. Their minimalist color scheme, clean three column layout and bold CTA buttons make it easy for users to purchase. Pillow product choices Product options via Doris Sleep Once a user navigates to their Classic Bed Pillow product page, the sleek design carries over with well-written product descriptions and a striking red CTA button to increase conversion rates. Classic Bed Pillow Classic Bed Pillow product page via Doris Sleep By incorporating smart color choices, clean layouts and quality content, you will drive more sales subconsciously. 10. Improve SERP rankings Great design of your overall site and of your content will improve your search engine rankings, which in turn leads to more customers.