It takes work and focus to learn how to write headlines

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In a classic issue of Early to Rise, Clayton Makepeace says to ask yourself six questions before you start to write your headline: Does your headline offer the reader a reward for reading? What specifics could you add to make your headline more intriguing and believable? Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand? Does your headline present a proposition that will instantly get your prospect nodding his or her head? Could your headline benefit from the inclusion of a proposed transaction? Could you add an element of intrigue to drive the prospect into your opening copy.


Makepeace’s six questions combined with the basic philippines photo editor structure of The Four U’s provide an excellent framework for writing spectacular headlines. And you’ll note that just about any headline that satisfies the framework will fall into one of the eight categories you learned above., but the effort will make you a more effective writer and a more profitable businessperson. What’s in a killer “how to” article that gets attention? It’s no secret that “how to” articles and blog posts are some of the most popular content online. People want useful information, and they’ll reward you by promoting it to others when you provide it.


The biggest battle is getting enough people to read in the first place. And that battle is won or lost at the headline. What’s more, writing a killer “how to” headline will help you write even better “how to” content when you fulfill the headline promise you made to get people to read in the first place. It’s all about benefits The crazy thing about the popularity of “how to” content is the fact that people don’t really want to learn how to do anything else. They’ve got plenty to do already, thank you. But it’s exactly due to the crazy busy lives we lead that prompts us to seek out tips, tricks, and methods to make things better, easier, and ultimately happier for ourselves. Focusing on the “better, easier, and happier” is the key.