Build brand visual identity the definition of

mooeenkhan

A good name can help a lot to build the desired brand image while a bad name will force you to invest more time and money in communication and marketing to achieve it and can even represent a real problem for future growth whether it is a large multinational or a startup . As an essential manifestation of the brand and beyond choosing one that we like  the name must respond to a process that allows the choice to be as objective as possible even knowing that it is something that is subjective by nature. For this there are some key criteria and a rigorous process in which going hand in hand or being advised by experts is key. Build a brand naming is much more than a creative process.


As important as the generation techniques is applying a strategic vision to jewelry retouch service decide what type of name we need and suits us evaluating the linguistic and cultural connotations that a name may have in other countries and languages having specialized methods for evaluating the possible options tests and the legal processes that guarantee its viability at an international level among others. In addition of course to guarantee that the name is appropriate with respect to the tone of voice or the architecture of the brand .  a visual identity consists of planning and developing a graphic system and visual resources that allow a characteristic and recognizable style to be given to all the expressions with which a brand is manifested.



The visual identity must inspire the creation of all kinds of communication materials harmonizing its style and creating a perception as a whole but at the same time allowing it to adapt to different situations audiences etc. Whether it is corporate or product brands. . In the former the expression of identity encompasses contact points such as the corporate website offices and points of sale corporate communication internal communication vehicle fleets etc. In product brands and especially in mass consumption packaging  supermarket shelves and advertising communication are the main means of expression without forgetting social and digital media of course.